Adam Bjorn discusses the importance of the Kentucky Derby
US thoroughbred horse racing has depended on well-established champions to energize an aging fanbase. However, as the 151st Belmont Stakes on June 8, last year brought to a close a fierce 2019 Triple Crown season that incorporated an embarrassing disqualification of its winner, the traditional racing world is presently in a key snapshot of progress and plainly trying to attract a more youthful market through innovation, diversion and improved facilities. After decades, tracks are finally starting to look forward, instead of back, as they look to regain lost ground. Adam Bjorn, a gaming and horse racing expert, looks at the industry and what races like the Kentucky Derby mean for the survival of horse races everywhere.
Future Triple Crowns will eventually be seen by a bigger number of individuals from tracks by means of smartphones than by visiting the tracks in person. And yet, horse racing, despite everything, needs larger settings to introduce large one-day crowds to the activity. The Kentucky Derby, Preakness Stakes and Belmont Stakes draw more than 350,000 and remain a catalyst for attracting future fans.
Taking advantage of innovative solutions is additionally a key segment of pulling in more youthful fans.
What’s more, as of now, Churchill Downs’ Twin Spires portable application and the New York Racing Association’s NYRA XP application have each developed rapidly. For example, the NYRA XP application is highly flexible, and is able to sell seats and concessions at Belmont and Saratoga events through the platform.
Engaging new fans between races has likewise been the key to the Preakness’ infield popularity. While changing over the infield’s famously plastered air to a family setting over the years, The Stronach Group that works Pimlico has acquired significant music performers acts, for example, Lorde, Bruno Mars, Counting Crows, Pitbull, and the Zac Brown Band.
Many horse racing tracks have reflected the arena modernization push that moved through the stick-and-ball sports. Churchill Downs, home of the Kentucky Derby, has been upfront in this wave, going through a gigantic $171-million remodel from 2001-05, and, afterward, lining that up with the 2013 establishment of a 171-foot videoboard and 750-speaker system. Another $12-million videoboard and a 2,500-seat Grandstand Terrace appeared this year.
Churchill Downs additionally made new income development by making an arrangement in Japan for one horse based there to enter the Kentucky Derby. Ace Fencer ultimately finished in seventh place, and eventually positioned sixth after Maximum Security’s disqualification. The horse’s appearance helped add a new international segment that was previously missing, but not irrelevant.
Churchill Downs trusts it is simply tapping another rewarding business sector, and the other two Triple Crown races are expected to comparatively mine abroad business sectors. This arrangement gives a way to the main three-year-old [in Japan] to partake in the ‘best two minutes in sports. Through this organization, Churchill Downs can add to the overall prevalence of the Kentucky Derby.
Furthermore, on the off chance that those crowds additionally get more youthful, at that point, thoroughbred racing’s future will be locked in.